HC shoes Network May 7 hearing, Adidas China results in a loss after Nike Is expected in the next 5 years, including Greater China, including its emerging markets will be about 10% annual revenue growth rate.
Analysts believe, if Nike can develop China's second and third tier cities in the sporting goods market, achieving 10% annual growth target difficult.
Nike will be divided into six regions worldwide market, the first piece of the developed regional markets, namely North America, Western Europe and Japan; the other one is the emerging markets, including Greater China, Eastern and Central Europe market other emerging markets. Nike Inc. said fiscal year 2015, Greater China and other emerging markets based on the total income will increase the existing 3.0 billion to 35 billion dollars to low double-digit annual growth rate.
As of February 28, 2010, Nike 2009 ~ 2010 fiscal first three quarters of total income in emerging markets was 35.8 million, confirming that all emerging markets, Nike's revenue for the fiscal year at 48 billion dollars , fiscal year 2015, this number will become 7.8 billion to 83 billion U.S. dollars, means about 10% per year growth rate to achieve the goals.
Judging from the Chinese market, Nike to achieve 10% annual growth rate is not easy. 2009 ~ first three quarters of fiscal 2010, Nike, Greater China, 1.277 billion U.S. dollars in revenue, down 4%, while third-quarter rebound in revenue growth of 10% over the previous year, but observers are not optimistic Sporting Goods Nike China's development.
Industry Lin Weiyue the "First Financial Daily" said: "Nike Greater China grew 10% target is not high, the domestic sports brand's annual growth rate is much higher." Li Ning (02231.HK), Anta (02020.HK) 2009 annual sales growth in more than 25%, Peak (01968.HK) 2009 turnover growth of 51.6%.
Lin Weiyue that domestic sports brand has been able to achieve high growth, because the second and third tier cities in China stood still, because the price too high, Nike, Nike will be restricted to the second and third tier cities to open stores only mainly to first-tier cities, but from the development potential for the development of the domestic space for second and third tier cities in more than first-line cities.
According to Nike's plan, the next 5 years will open 250 to 300 of the global Nike brand outlets, these stores will be concentrated in the world's most upscale shopping. Nike believes that with the high-end strategy for the continued implementation of the fiscal year 2015 revenue will reach 27 billion U.S. dollars, with the 2009 fiscal year compared to 191.76 U.S. dollars an increase of about 8 billion U.S. dollars.